Thursday, May 17, 2012

Cavootle - Location Enabled Polling

Cavootle is a new service to vote on bands, movies, fashion, entertainment, books, restaurants, politicians, and more. What makes it innovative is that unlike a regular poll you can view the answers for a specific geographic region. You can find the favorite beer for people living near Boston, Los Angeles, or wherever by changing the answer location. From there you can expand the area and even take into consideration everyone no matter where they are. Creating a new Cavootle and adding options to existing polls is easy.

The service is new and has room for improvement, but I can already see this being very powerful when you are traveling or doing research. I would like to see an improvement on the location feature so that we know exactly what area "far" covers and the increments between. Perhaps giving a distance radius would do the trick. The other issue that will probably be solved over time is a distinction between a general question and one that involves a location. For example, this question asks what is the "Best Steakhouse in New York City". Using the location feature for that question really is telling you the location of the voter and works differently than a question such as "What is the Best Steakhouse" and setting the location for NYC. It is an interesting dynamic when dealing with location.

Cavootle was founded by Patrick Kling and Brian Kane. You can signup today and follow them on Twitter and Facebook. Adding an API and the ability to embed Cavootles with definable default locations would drive rapid expansion. I can envision them being embedded on travel and business websites to offer readers great insights. I am certainly going to follow their progress.